UPS Chief Marketing Officer Kevin Wilson, speaking in the press release announcing UPS Simple Rate, said “UPS responds to our customers’ need for more convenience, choice and control Simple Rate helps small businesses take the guesswork out of shipping by providing simple, fast and transparent flat rates nationwide with guaranteed on-time delivery and no special packaging required.” With this innovation, UPS allows shippers to mail packages up to 50 pounds without worrying about troublesome surcharges for delivery area and fuel. However, unlike the other carriers, the UPS Simple Rate took the additional step of allowing shippers to use their own packaging up to 1,728 cubic inches. When it was introduced in September 2019, the UPS Simple Rate was a flat-rate shipping solution designed to compete with similar postal carriers.
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